![]() The podcaster and the music streaming service, which gave him an exclusive deal. “We should have clear lines around content and take action when they are crossed, but cancelling voices is a slippery slope. Spotifys Joe Rogan Problem: Turns Out His Deal Might Be Worth 200 Million. He also issued his own apology over the weekend. Following these discussions and his own reflections, he chose to remove a number of episodes from Spotify. I think it's important you're aware that we've had conversations with Joe and his team about some of the content in his show, including his history of using some racially insensitive language. I know this situation leaves many of you feeling drained, frustrated, and unheard. Not only are some of Joe Rogan's comments incredibly hurtful - I want to make clear they do not represent the values of this company. Getty Images Joe Rogan has signed an exclusive deal with Spotify, which will see his podcast, The Joe Rogan Experience, disappear from all other platforms. “He’s a fan of the podcast and he likes it wild.”ĭespite all this, Ek recently communicated the following to staff in a memo published weeks days ago, before reaffirming he doesn’t believe “silencing Joe is the answer”: There are no words I can say to adequately convey how deeply sorry I am for the way The Joe Rogan Experience controversy continues to impact each of you. Spotify reportedly paid Joe Rogan at least 200 million to commit to podcasting on the platform exclusively for three and a half years, according to a New York Times report. ![]() “The guy who runs Spotify – the CEO – is amazing,” Joe Rogan said of Daniel Ek during an interview with Tom Papa. Plus it doesn’t hurt when the boss is in your corner. Joe Rogan’s exclusive podcast deal with Spotify was actually a 200 million deal, double what has been previously reported, according to a new The New York Times report published on Thursday. ![]() Although it would be remiss to frame the entire narrative around dollars alone. And an investment of this magnitude certainly won’t be undone due to online outrage. Bullshit, protests, internal complaints, episode takedowns, and so forth can walk (no matter how many times the bloke has said the N-word). In light of this stunning revelation, the reason why Spotify has been so keen to stick it out with Joe Rogan suddenly makes far more sense. As it turns out, according to anonymous sources recently cited by The New York Times, the true value of the eye-watering pact is actually somewhere in the airspace of $200 million “with the possibility of more.” No wonder he didn’t accept Rumble’s $100 million life raft to jump ship. When the deal was first inked back in mid-2020, the figure attached to this exclusive content agreement by T he Wall Street Journal hovered around $100 million. But that 100 million deal is now causing headaches for Spotify amid a furor over Covid-19 misinformation on Rogan’s show, thrusting the company into the same kinds of thorny debates over. Meanwhile, The Verge has a piece analysing what Rogan’s Spotify deal means for podcasting on YouTube, where his show will soon only have clips available.We have no doubt the majority of you are sick of reading about UFC commentator/DMT enthusiast/dudebro father figure Joe Rogan and his shaky marriage with Spotify by now, but the latest headlines surrounding the financial aspect of his contract will likely renew your interest. That’s where the money is,” said Galloway – a prediction that assumes Spotify will be prepared to premium-window podcasts in a way that it’s always strenuously resisted for music. I would be shocked if within three years Joe Rogan isn’t behind a wall and the only way you access Joe Rogan is to be a subscriber to Spotify. Spotify’s licensing deal with the Joe Rogan Experience podcast for a reported 100 million can pay for itself by attracting fewer than 2 million subscribers. Spotify's Joe Rogan Deal Is Said to Be Worth Over 200 Million - The New York Times Spotify Bet Big on Joe Rogan. “I think they’ll end up with one ad-supported model or a model for seven or ten minutes, and then you have to pay for the full thing. New York magazine, meanwhile, has some bold predictions by journalist Kara Swisher and author Scott Galloway. The New York Times has some useful insights on the way Rogan’s success “was made possible, at least in part, by legacy media’s blind spots”, adding that “unpredictability, that willingness to take risks with topics, tone and guests, is one of the reasons podcasting is eating our lunch”. Journalists are continuing to pick over the ramifications of Spotify’s exclusive licensing deal for podcast The Joe Rogan Experience. ![]()
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